IMDb as marketing medium for movies...

As a matter of fact, I watch quite a lot of movies. I often refer to IMDb (Internet Movie Database) for movie related reference. It is very resourceful database.

IMDb has a list that includes Top 250 movies of all times. This list is based on public votes. For quite some time now, many of the new movies make appearance in this list of Top 250 Movies of "All Time". Eventually when number of votes for the movie increases and average rating decreases, the movies lose their places from the list.

In my opinion, it happens because most of the voters who have voted in beginning, are most likely to be movie fans. So, the movie receives higher rating at start and loses its rank eventually. But, notable fact is, when some IMDb user finds that the movie made to the list of Top 250 Films of All Time, the thing comes to his mind is "Wow, this movie must be good. I should go and watch this.". The movie may be good or maybe not (most likely it is not good enough for Top 250 of All Time), but after all it adds up to the box office of the movie.

Each and every person has different taste for a movie. So naturally, some like it and others don't. Those who like it awards the movie with 10/10 and those who don't find it enjoyable gives 1/10 - 5/10 without considering essential factors for a good movie like script, direction etc. (Of course, not all people do that but there is a whole lot of people who do). It brings injustice to old classics as well as good movies with limited budget because they receive less number of votes as compared to recent movies with good marketing budget.

This process adds quite an amount to the movie revenue. So, it is fairly good marketing mechanism to promote a movie.